HISTORY OF FASHION DESIGN

In the course of the 1990's, dramatic changes took place. A greater range of styles than ever before came on offer. Mogazines no longer presented the forthcoming trends, instead they revealed the variety of themes, shapes and textiles that had emerged. The first half of the decade saw the reintroduction of 1960's and I970's revival of rival styles (From skirts and bell bottoms to Hippy styles, plat-forms and Punks), Futuristic cyberpunk looks, echo Fashions, ethnic styles, grunge, school uniforms and sportswear and a large variety of upgraded sub-cultural styles, such as cat walk, teddy boys, surfers, Ragga and B-Boys

PUNK MALE PUNK FEMALE

IMPORTANT NOTE

Designers were now often perceived as stylists.

The most successful and influential fashion development of the period was the rise of Gucci. This brand, originally a Saddlery house, showed how a traditional luxury goods house could re-invent itself though the introduction of a new designers and a half-octane publicity campaign, and by the mid 1990's Gucci became the World's most desirable luxury label. They produced, loafers, Logo belts and bags, later their clothing range, like the collarless bricker jacket of spring 1998 and the feather embroidered jeans and oversized floral print dresses of summer-1999.